To provide you with actionable insights, we have compiled a database of music consumers that we can approach. In this way we can serve you anytime with the insights you need to make the right decisions and inform A&R, marketing and communication departments.
We have been able to compose this database through our connections with forums related to music, fansites as well as social media analyses. Currently the database consists of more than 15.000 consumers. The consumers vary in demographic, geographic characteristics as well as in behavioral aspects such as listening and media behaviour.
To make sure that data is valuable and reliable, each respondent will not be invited more than 2 times per month. Moreover, each respondent will receive a reward for their participation. This allows us to reach high reponse rates, which positively affects the quality of the data.