WHO WE ARE
The Right Track is a research and consultancy agency for record labels. We assist labels all over the world with targeting and positioning artists. We do this by:
· gaining insight into the current and/or potential core audiences of currently signed artists, as well as the potential core audiences for new artists;
· performing research regarding overall industry trends and developments.
Together with existing scientific knowledge we provide labels, and specifically A&R & Marketing departments, with insights that enable them to improve artist-audience engagement. Specifically, our insights help to:
· uncover the deep-seated motivations of target audience(s);
· find linkages between target groups and the creative direction / identity of artists;
· learn about how to translate these aspects into marketing campaigns and content;
· identify the right communication channels to reach the target audience(s);
· make informed decisions on an organizational level with regard to improving artist-audience engagement (e.g. investments, business models, technological innovations).
We do not just provide insights, but we can also help with the translation into concrete actions. In this process we welcome our clients as full partners to support, challenge and build shared learnings.
WHY CHOOSE US
TAILORED RESEARCH AND CONSULTANCY
Our research and consulting services are tailored specifically towards your goals, leading to unique insights and recommendations.
FLEXIBLE AND COST-EFFECTIVE
As a small firm, we adapt as your research needs change, with a speed and cost-effectiveness that larger firms can’t match.
ONE POINT OF CONTACT
To ensure smooth execution of the project, from start to finish you just have to deal with one contact person.
We like to work together with you to ensure the right translation of data into actionable insights.
COMMITTED TO QUALITY
We provide insights that are client-focused, market-oriented and backed by rigorous research.
Quantitative/qualitative research to unravel deep-seated motivations of core audiences which cannot be derived from streaming analytics.
OWN CONSUMER PANEL
We have a database consisting of music consumers varying in demographic/geographic characteristics as well as in behavioural aspects such as listening and media behaviour.
We care about the confidential information safety. Not only during our projects but also afterwards.
The Right Track
Wilhelminapark 27 C
3581 NG Utrecht
KVK Chamber of Commerce: 28113199